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Zoom set for Q3 debut, Lemon to handle creatives

03-June-2004
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Zoom set for Q3 debut, Lemon to handle creatives

The Times Group has confirmed the launch of its first-ever satellite television channel, Zoom. Lemon Communications has bagged the creative account, while the media buying will be done in-house by the Zoom marketing team. This week the channel is inviting agencies within the public relations sphere (based in Mumbai) to pitch for the Zoom account. According to Apurva Purohit, COO, Times Television, Zoom is going to be a premium Hindi entertainment channel catering to non-fiction and celebrity-based content. The channel will be launched in the third quarter of this year.

The channel is also signing up with some leading celebrities to be associated with their shows. However, when asked about specific names she refused to divulge any details.

Purohit states: “Zoom is going to be a premium entertainment channel with non-fiction and celebrity-based content. Since we are entering a new genre of television programming in India, it is important that we recruit a public relations and communications partner who understands the genre of television that we are venturing into.”

Zoom is not the only surprise item that Times Television has up its sleeves. Up next is a health channel and a business channel. Details on the same are still being kept under wraps.

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Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)