Top Story


Home >> Media - TV >> Article

Zoom, L’Oreal announce Indian round of Ford Supermodel of the World contest

Font Size   16
Zoom, L’Oreal announce Indian round of Ford Supermodel of the World contest

Ford, the agency that introduced to the world such glamorous women as Sharon Stone, Christy Turlington, Kim Basinger, Elizabeth Jagger and Brooke Shields, has now shifted its focus to Indian women. Ford has now announced the Indian round of the prestigious Ford Supermodel of the World contest.

The contest is being organised in association with Zoom, India’s first glamour and lifestyle television channel, and cosmetics brand L’Oreal.

Upen Roop Rai, COO, Zoom, said, “Zoom is India’s glamour and lifestyle platform, while L’Oreal is the most well-known name in beauty products, and Ford is the most prestigious name in the modelling world. Our association is a natural fit and together we are providing an ideal platform for Indian models.”

Ford had launched their first model search in 1980 and in the nineties, this search evolved into the ‘Supermodel of the World’. The contest is currently spread in more than 50 countries and is one of the most respected and credible model hunts in the world.

The winner of the contest will get a cash prize of $250,000, besides a modelling contract with Ford Models.

Philippe Raffray, GM, L’Oreal Paris said, “L’Oreal is a brand that emphasises on universal beauty. Our mission is to bring together the diversity of international beauty from all cultural origins. In the prestigious Ford Models Supermodel of the World India round, we see the opportunity to integrate Indian beauty with that diversity.”

Rai added, “So far, Zoom has successfully given you insights into the lives of some of the biggest stars of India, now we will unfold various stages of the contest. From the stringent training process to the grooming and eventually all the excitement of the final contest, Zoom will take you through it all.”

Zoom had recently won awards at the PROMAX & BDA World Gold as well as at the Asia Image Apollo Awards 2005.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.