Top Story

Home >> Media-TV >> Article

Zee's 'India's Best' executes on-ground rounds successfully

09-June-2004
Font Size   16
Zee's 'India's Best' executes on-ground rounds successfully

Zee TV's India's Best-Cinestars Ki Khoj, the nationwide talent hunt is successfully managing its on ground activities in various cities. The rounds, which began on May 21 2004, are expected to wrap in totality by June 11, 2004. Following this, the channel has another set of activities that will include the grooming of its finalists. The channel has captured each of these activities. These will be developed into 16 episodes, which will be aired on Zee TV in August 2004.

The event was carried out in five phases. Each phase was inclusive of four cities. Of these 16 cities are completed and the final four cities are on the verge of completion. Four finalists from each city have been roped in, giving the channel a total of 80 participants.

These participants are then being called to Mumbai for a grooming session. Here again, the activities are planned to cut down the number of participants to 32, who will then be included in a talent show on the channel. The talent show will finally culminate to two winners, who then have the chance to work in two movies produced by Zee TV itself. Both these movies will incur a cost of Rs 10 crore each. The channel's officials claim that the total investment that it has made in the ground activities, the grooming session, developing the television properties and including the movies too is at Rs 100 crore.

Looking at the activities of some of the major cities, Mumbai saw its share of action and more. Three days of screening was conducted by jury comprising of photographer Gautam Rajadhyaksha, director Mahesh Manjrekar, Gulshan Grover and producer Sajid Nadiadwala. The winners were judged after qualifying in the series of five rounds.

Sunil Khanna, President Zee TV, expresses, "We received amazing response from Mumbai. It has been a wonderful experience and the people of Mumbai have lived up to their reputation of being bright and vibrant. India's Best witnessed large number of participants from this Bollywood City and it was an enthralling experience. We look forward to a similar response from every city that is holding auditions."

Delhi too wasn't far behind. In fact, the capital witnessed enough action to reschedule the event. Ashish Kaul, Vice President, Corporate Brand Development, Essel Group informs directly from the venue, "We have been completely overwhelmed by the humungous response from the people of Delhi. Till now we in other cities we had had close to 4000 to 5000 participants coming for the auditions but here the numbers went far beyond. Considering the same the venue of auditions is shifted."

With the completion of New Delhi, Rajkot, Varanasi and Kolhapur, the on ground activity of the event will culminate. More than 8 lakh entries have been received for India's Best Cinestars Ki Khoj till date.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity