Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee walks out of the five-year telecast deal with BCCI

31-May-2007
Font Size   16
Zee walks out of the five-year telecast deal with BCCI

The upcoming ‘Future Cup’ has already faced a setback with broadcaster Zee Entertainment Enterprise Ltd (ZEEL) pulling out of the telecast deal with the BCCI (Board of Control for Cricket in India). The cancellation of the five-year deal, signed last year and covering only offshore matches, worth around $ 200 million comes after the sports channel asked the board for re-negotiation of the price.

According to the new act on sports broadcasting, it is mandatory for every broadcaster to share live feed with national broadcaster Doordarshan, without advertisements. ZEEL asked BCCI to revisit the deal signed last year on the basis of this Bill and its implications. However, BCCI was has not reverted to ZEEL for some time now and that triggered the broadcaster to step out.

Ashish Kaul, Sr VP, Zee Group, elaborated more on this, citing BCCI’s attitude for this fall-out. He said, “We have pulled out of this deal mainly due to two reasons. Firstly, when the contract was signed with BCCI, it was based on an exclusive basis. With the Sports Broadcast Bill in place now, it will have an impact on our revenues due to the feed sharing with DD.”

“Secondly, as all these matches are held off-shore, we would have to write-off our subscription revenues. We have been writing to the BCCI on this for months now, but the BCCI has not even acknowledged our requests,” Kaul added.

Zee’s rue doesn’t end there. Kaul further stated, “Meanwhile, we heard from media reports that BCCI has decided to give a hefty discount to

Nimbus owing to the losses arising due to the Sports Broadcast Bill. They have not even bothered to discuss this issue with us.”

As is known, Nimbus holds the telecast rights for matches played in India till 2008-09. The deal, comprising 25 Indian matches at neutral venues, included the three ODIs against South Africa in Ireland and a single match with Pakistan in Scotland. For the record with the new sports bill, all sports channels in the country want encryption of the live feeds because un-encrypted signals of Doordarshan are also received in Bangladesh, Hong Kong, Sri Lanka, Nepal and Malaysia, and may result in loss for sports broadcasters.

Sources, close to the development also indicate that the fall-out was in the coming also because Zee's recent launch of the Indian Cricket League has not gone down well with the BCCI bosses. The officials of course are not commenting on this.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube