Top Story

Home >> Media-TV >> Article

Zee TV's Diwali offering Dil Se Naachein Indiawaale draws star power

04-October-2014
Font Size   16
Zee TV's Diwali offering Dil Se Naachein Indiawaale draws star power

Zee TV, with its franchise Dance India Dance, celebrated India’s passion for dance. Zee TV now introduces India to yet another home-grown format … a genre of dancing that calls out to every Indian to brush aside considerations such as technique and training, just let their hair down and dance straight from the heart. Partnering with India’s superstar Shah Rukh Khan’s Red Chillies Entertainment & ZEEL’s creative and production studio Essel Vision Zee TV brings viewers the entertainment extravaganza with a celebrity panel– ‘Maruti Suzuki Alto K 10 Dil Se Naache Indiawaale, co-powered by Askmebazaar.com & L’Oreal Paris Fall Repair 3X’.

Dil Se Naachein Indiawaale will be India’s first ever multi-city dance tour in search of the happiest dancer. Conducted through a joyride on a special ‘Happy Dancing’ bus, the tour will reach Mumbai, Delhi, Ahmedabad and Indore in the coming days with a star-studded panel called the ‘Agents of Happiness’ comprising none other than Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Farah Khan, Sonu Sood, Boman Irani and Vivaan Shah. Dil Se Naachein Indiawaale, as a platform, calls for entries from dance enthusiasts across the length and breadth of the country to send in their ‘Happy Dancing’ videos and the shortlisted dancers will win an opportunity to showcase their acts in front of the ‘Agents of Happiness’.

Punit Goenka, MD & CEO, ZEEL says, “Dil Se Naachein Indiawaale is Zee TV’s biggest Diwali extravaganza, introducing India to an all-new genre of dancing. The core idea is to spread happiness across the country through dance. We are pleased to partner with Shah Rukh in bringing this proposition alive. True to Zee TV’s positioning of Umeed Se Saje Zindagi, the show brings hope into the lives of countless dancers across the country who haven’t had the privilege of formal training. You don’t need to be flawless and technically brilliant in order to be appealing as a dancer, sometimes all it takes is a lot of heart!”

Shah Rukh Khan said, "For our film, Happy New Year, we wanted to move away from the conventional format of city tours where we only get to spend a few minutes talking to the crowd in a mall or a movie theatre. This time we wanted to go out there and thank them by entertaining them and giving back the love they always give us. When Zee approached us with the concept of a show that celebrates the sheer happiness of dancing as against selecting the most trained and technically sound dancers, it instantly appealed. The concept also holds well with our film. This will be our unique way of promoting our film in different cities. It gives all seven of us - Farah, Deepika, Abhishek, Boman, Sonu, Vivaan & I - an opportunity to reach out to everybody in India who unknowingly responds to any rhythm or music. All of us will be performing and judging in this show. The idea is to spread cheer and happiness wherever we all go!"

While audiences await the launch of this property, it has already created quite a stir amongst the advertisers’ fraternity, with Maruti Suzuki Alto K 10 coming on board as the title sponsor and Askmebazaar.com and L’Oreal Paris Fall Repair 3X stepping in as co-powered by sponsors. Zydus Cadilla, Nerolac, Liberty Shoes and Vicco have come on board as Associate Sponsors.

 

Tags Zee TV

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space