Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee TV to launch two new prime time serials this month

14-October-2004
Font Size   16
Zee TV to launch two new prime time serials this month

In a bid to grab a bigger pie of the prime time slot, Zee TV will launch two new entertainment shows this month. Programming Head Ashvini Yardi says the new shows have a strong focus on comedy and will strengthen the position of the channel in the prime time slot. Both the properties will be aggressively promoted through print and electronic media, he added.

Elaborating on the new programmes, Yardi said from October 18 the channel would start airing ‘Kareena Kareena’ from Monday to Thursday at 9:30 pm. The existing ‘Tum Bin Jaaon Kahan’ has been shifted to the 11 pm band. Ajay Kapoor has conceptualised the serial. The total number of episodes to be aired is yet to be finalised. The story revolves around the life of a girl from Chandigarh who comes to Mumbai to escape marriage.

The other serial, ‘Kabhie Haan Kabhie Naa’, will be aired from October 25, Monday to Thursday, at 10:30 pm. This is a comedy serial revolving around the lives of three young men. The serial has been directed by Bhushan Patel and produced by Shrishti Arya and Goldie Behl.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients