Top Story


Home >> Media - TV >> Article

Zee TV launches new season of Titan Antakshari Elaane-e-Jung

Font Size   16
Zee TV launches new season of Titan Antakshari Elaane-e-Jung

Zee TV is all geared for a fresh season of Titan Antakshari, which has been titled this season as ‘Elaane-e-Jung’. On air since April 13 in the 8.30 pm time slot, the contest in the new season is between the three finalists of its earlier property ‘Li’l Champs’. The groups this round are ‘Diwakar ke Deewane’, ‘Sanchita ke Parwane’ and ‘Sameer ke Mastane’. The show which will be aired every Friday and Saturday, has also roped in television actor Karan Oberoi as the new co-host with Himani Kapoor.

Divulging more on the marketing strategy, Tarun Mehra, Marketing Head, Zee TV, said, “Both these Zee properties — Antakshari and Li’l Champs — are well known brands. We feel that in combining the two, we don’t have to make a lot of noise. Zee Networks is sufficient to spread the word for this new season of Antakshari. We are very sure that the content would be so strong that gradually, the show will build up.”

On the promotional activities, Mehra informed that they have been using a network of channels as well as PR activities. According to Mehra, the marketing challenge is to tell the viewers how this show is going to be different. “The only marketing challenge was to communicate it and we are doing it through our promos,” he said.

Children selected from the auditions held will get to choose any of the three teams of their choice. Those selected will be the part of either Diwakar’s or Sanchita’s or Sameer’s team.

About roping in Karan Oberoi for the show, Mehra explained, “Karan sings himself as he was a part of the Band of Boys. He is good looking and so I guess there will be a sense of appeal too. Most importantly, he has done a lot of live shows where he has interacted with the audience. There is a very good chemistry between Himani and him, and it comes across a bit more strongly in this current season.”


Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube