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Zee-Turner plans to bring Reality TV in India

03-December-2002
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Zee-Turner plans to bring Reality TV in India

Zee-Turner Ltd, the subsidiary of Zee Telefilms Ltd, is planning to distribute the UK-based Zone Broadcasting Maximum Reality Ltd's Reality TV channel in India, Nepal and Bhutan. Reality TV was launched in October this year in the UK on the Sky Digital platform and is received by 10 million paid subscribers in several countries across the globe. The channel claims "to capture human drama when everyday life takes a turn for the unexpected".

According to Zee-Turner Ltd will be launching the Reality TV channel in mid-January next year. It will be a 24-hour channel, which will showcase live action as it happens in various parts of the world. It will feature live action such as volcanoes erupting and police chases, among other such happenings.

While initially the channel would be in English, it could later be dubbed into Hindi and other regional languages as well. Though the content initially would be international, some Indian content would be brought in later. Reality TV is positioned as a niche channel and is being targeted at action-oriented youth.

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