Top Story


Home >> Media - TV >> Article

Zee to piggyback on online lottery to boost viewership

Font Size   16
Zee to piggyback on online lottery to boost viewership

Zee Telefilms hopes to garner high viewership out of the live telecast of the lottery draws and use this to lure viewers back to its channel. The company has launched a slew of programmes woven around the lottery show timings. As online lottery takes off it is understood, Zee will air up to 16 draws a week.

According to industry sources the lottery draws is expected to be aired in the 7-11 p.m. prime time slot. A set of top-quality programmes, including a celebrity show, comedy and game shows, will be launched to capitalise on the lottery-pull effect.

According to the sources, Zee is also working out options of sourcing content from some top-rated production houses like Balaji Telefilms and New Delhi Television (NDTV).

According to industry analysts, the success of the new programmes will substantially enhance Zee’s bargaining power and lead to better disclosure of subscriber numbers (currently, there is an 80 per cent under-reporting by cable operators) for its pay bouquet. With a bouquet of 19 channels, spanning across 8 languages and 10 genres Zee is better positioned to capture a larger share of the pay market. Zee is expected to achieve a 55 per cent CAGR (compounded annual growth rate) in pay revenues between FY2002-04.

Source: Business Standard


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3