Top Story


Home >> Media - TV >> Article

Zee Telugu gears up for Dussehra with mega movie fare

Font Size   16
Zee Telugu gears up for Dussehra with mega movie fare

Zee Telugu has plans to spread some stardust to spruce up its festive offering. The channel has lined up several interesting programmes besides blockbusters such as ‘Adirindayya Chandram’, ‘Maha Nandi’, ‘Oka Oorilo’, ‘Naatho Vastava’, and ‘Pathala Bhairavudu’ as part of its Dussehra offering.

Viewers can look forward to a host of film-based programmes as well. The channel would air an interview with actor Chiranjeevi, where he would be recalling his golden days in the celluloid world and also speak about his son’s foray into Tollywood. Other actors who would be interviewed include Nagarjuna and Rajashekhar.

Zee Telugu also plans to bring to its viewers candid camera moments from the film sets itself. A camera man would sneak into the film sets and catch the cast, crew, hero, heroine, director, cinematographer and others unawares.

The channel also plans to air a live game show, where viewers can take home attractive prizes after answering correctly the simple questions asked by the host.

Meanwhile, Zee Telugu has already began running promos of the forthcoming festive attractions. Besides this the channel would also telecast some recent blockbusters including Adirindayya Chandram, Maha Nandi, Oka Oorilo, Feb14, Naatho Vastava, and Pathala Bhairavudu.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds