Top Story


Home >> Media - TV >> Article

Zee Sports signs on Alchemist as title sponsor for Federation Cup

Font Size   16
Zee Sports signs on Alchemist as title sponsor for Federation Cup

Zee Sports has signed up Alchemist as the title sponsor for the 27th edition of the Federation Cup football. The ‘Alchemist Federation Cup’, as it is termed, has 16 matches and is shown live and exclusive on Zee Sports.

Financially successful and fast growing conglomerate, Chandigarh-based Alchemist has a past history and success in industries including steel, floriculture, aviation, food processing, tea, hospitality and media.

Said Himanshu Mody, Business Head, Zee Sports, “We are proud to be associated with Alchemist, one of the fastest growing conglomerates, for the 27th edition of Federation Cup. Zee Sports has put in a lot of hard work to present the league in a viewer friendly format, at viewer friendly times, with in-depth analysis, world class graphics, commentary and telecast. We are sure that all this will bring lot of value to the advertisers.”

Echoing the same thought, K D Singh, Chief Managing Director, Alchemist, said, “We are proud to be associated with Indian football and the first national club tournament of the season. Domestic football has long been a passion with the masses and through our sponsorship we would like to touch every Indian.”

Zee Sports has created a special section on Indian football to promote the Federation Cup through its website This section provides soccer fans with the latest team news, match scores, statistics and player profiles, as well as exclusive player interviews and photo galleries. There will be interactive sections, which will include chat rooms, video clips of matches, online games, wallpapers and ring tones.

In its endeavour to popularise soccer among the masses, Zee Sports has undertaken a multi-media marketing and promotional campaign across the country. As part of the campaign several below the line activities, including road shows, pub screening, football kiosks, etc, are being undertaken in several cities.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds