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Zee Sports manages a houseful for the DLF Cup

11-September-2006
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Zee Sports manages a houseful for the DLF Cup

Zee Sports has closed in on the sponsors for the DLF Cup. Without divulging much, the channel’s Sales Head, Satish Menon, said that the series had made some of the best rates that had been seen is the recent cricket properties. He said, “The advertiser interest is high and so the series has sold very well.”

As is known, there are three nations competing in this series – India, Australia and West Indies. Menon said, “These are strong teams and there is hype built around the series with players quoting that this would be a touch fight for them. People are looking forward to this series and we have the exclusive rights to air them.”

The sponsors just added include Pepsi, HLL, Hero Honda, Asian Paints, MAX New York Life and HSBC. A telecom company and a non-soft drink client have also joined the sponsors’ list, however, Menon refrained from naming them at present. He said, “Most of the inventory is already booked and we really don’t have much left.”

The marketing around the series have already begun. Zee Sports has planned an all India affair inclusive of print, radio and TV, which would lead to the tune-in messages on Tuesday. The channel has also tied up with cable operators for this series.

Also see:

Zee Sports not to share feed with Doordarshan for DLF Cup

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=6&news_id=22587&tag=17314&search=y

Zee Sports signs deals with international broadcasters for telecast of DLF Cup

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=6&news_id=20676&tag=15403&search=y

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