Zee Telefilms announced that Zee News was likely to turn profitable by the end of the current financial year. It also expects the four Alpha regional language channels to break even at the end of the 2002-03.
According to company sources, the corporate restructuring, pruning of number of subsidiaries from 23 to 12, would result in better tax efficiency. Local uplinking will also contribute in reducing costs and will see an increase advertising revenues.
The channels currently being uplinked directly include Zee News, Alpha Marathi, Alpha Gujarati, Alpha Punjabi, Alpha Bangla, Zee Music and Zed TV.
Zee Telefilms also plans to operate Zee Music and ETC Music in different categories of music. The move is expected to leverage the strength of both the channels.
According to inside sources, Zee has no plans to delist ETC from the bourses. The firm has recently acquired a controlling stake in ETC Music.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
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Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
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Lizol continued to reign the top spot in BARC‚Äôs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...