Home >> Media-TV >> Article

Zee News eyes youth TG with new look & campaign

13-November-2013
Font Size   16
Zee News eyes youth TG with new look & campaign

Zee News has revamped itself to build a more contemporary and dynamic image without compromising on the seriousness of authentic news. The objective of this revamp is to reach out to the youth along with the existing viewers.

The new look resonates with the aspirations of an evolving audience and the programme packages, the promos, the choice of colours, the hue, and the whole look and feel have been transformed accordingly.

The news channel is all set to launch a nationwide campaign, titled ‘Khabrein Aapke Rangon Mein’, to reach out to the young audience. With the theme ‘News like truth, is never black and white’, the channel has made the spirit of its content more contemporary, vibrant and topical.

Through the ‘Khabrein Aapke Rangon Mein’ campaign, Zee News seeks to reach out to the youth who are confident and bristling with attitude with the concept of ‘Soch Badlo Desh Badlo’. The news channel wants to cater to the Gen Y, who is connected through technology, and consumes instant information and news.

Commenting on the revamp, Alok Agrawal, CEO, Zee Media Corporation said, “Zee News will be the youth’s preferred news channel. The aim is to be their eyes, ears, and conscience. The channel will be in tandem with their world and in sync with their energy. With ‘Khabrein Apke Rangon Mein’, we will interact with them, touch their lives and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India.”

Sudhir Chaudhary, Editor, Zee Media Corporation added here, “In today’s scenario, the youth is interested in what is happening nationally and globally.  Our efforts will be to reach and connect with the viewers (especially the youth) and provide them news, which is contemporary, vibrant and topical. With ‘Khabrein Aapke Rangon Mein’, Zee News will continue to strengthen its credibility, trust and will be always on the side of the truth. We are now refreshed, rejuvenated, and recharged to grow bigger, brighter and better.”

Tags Zee News Alok Agrawal Sudhir Chaudhary Zee Media Corporation Khabrein Aapke Rangon Mein

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.