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Zee Network launches Zee Telugu

19-May-2005
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Zee Network launches Zee Telugu

Zee Network has made a foray into the South Indian market with the launch of Zee Telugu. At a ceremony at Taj Krishna, the new channel was launched by Telugu megastar Chiranjeevi.

Ajay Kumar, Business Head, Zee South, said, "Zee Network had been considering a venture into the South after successfully running regional channels in Marathi, Bengali, Punjabi and Gujarati. Andhra Pradesh is the best potential market for our first venture into the South. We are quite confident that Zee Telugu will live up to the expectations of our viewers in Andhra Pradesh and provide the best in entertainment."

The launch ceremony had around 300 invitees with prominent personalities from the TV & film industry present.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)