Top Story

e4m_logo.png

Home >> Media - TV >> Article

Zee launches Marathi news channel 24 TAAS

12-February-2007
Font Size   16
Zee launches Marathi news channel 24 TAAS

Zee News has announced the launch of its much-awaited Marathi news channel, Zee 24 Taas, the first Marathi news channel.

Commenting on the occasion, Zee News managing director Laxmi Narain Goel said, “the news businesses of the Zee group have had a history of many ‘firsts. Zee News is the first 24 hour Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hour Marathi news channel. I am delighted that our team could accomplish this at such short notice.”

Speaking on the occasion, Zee News CEO Harish Doraiswamy said, “the launch of Zee 24 Taas is a part of our region-specific strategy, which aims at reaching out to the people in their own language. The launch follows a careful thinking and a whole slew of researches in the market. Obviously, our understanding of Marathi viewer preferences through our experience of Zee Marathi helped us a great deal. I am sure the channel’s content and its presentation will appeal to the discerning Marathi audience.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular