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Zee Kannada launches unique reality show for homemakers

29-September-2007
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Zee Kannada launches unique reality show for homemakers

Zee Kannada launched a reality show christened ‘Smt. Karnataka’ on September 28. The show is one-of-its-kind reality show that gives homemakers (age and looks no bar) a chance to show of their homemaking abilities and win the coveted title. ‘Smt. Karnataka’ will be aired at 10 pm on Fridays, Saturdays and Sundays for the next eight weeks and conclude with the crowning of winner.

The initial ground run of the programme has been completed across Karnataka with auditions in Mysore, Hubli, Mangalore and Bangalore.

Twenty lucky contestants will compete for the title of ‘Smt. Karnataka’ and all these face-offs will now be aired on the channel. Each episode of ‘Smt. Karnataka’ will now evaluate the contestants on their endurance, stability, physical fitness, culinary skills, costume designing, beauty makeover, persuasive skills and compatibility. The winner of this contest will take home a prize bounty consisting of a crown, cash and gold jewellery.

Lending the glamour quotient to ‘Smt. Karnataka’ is well known actress Anu Prabhakar, anchor of the show.

“Viewers can look forward to great entertainment as it will be a hotly contested title, and at the same time they will find useful answers to being a great homemaker. The winner of the contest will be a model homemaker for Kannadigas,” said Anup Chandrashekar, Business Head, Zee Kannada.

This was the first time in the history of Kannada television that an exclusive programme of this kind had been made for homemakers, Chandrashekar said, adding, it was an opportunity to showcase the culture of Karnataka through these model homemakers.

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The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)