Top Story


Home >> Media - TV >> Article

Zee Entertainment targets five-fold growth in viewership by 2020

Font Size   16
Zee Entertainment targets five-fold growth in viewership by 2020

Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of its Annual Report for the Financial Year 2014-15. The theme for this year’s Report is ‘Investing in Tomorrow’, a strategic imperative in realizing ZEE’s global ambitions.

The company has said it is eyeing a five-fold growth in viewership in the next five years.

The company has a total viewership of over 959 million people around the world. “By 2020, we aim to reach a milestone of five times this number,” the company said in its annual report.

The Essel Group firm has presence in 136 countries and offers content in multiple languages, with a portfolio of over 36 international channels.

“Our key potential international markets are Africa, South-East Asia and the Middle East, where we focus on providing content that’s contemporary, engaging and relevant. Our aim is to become a global content company,” it said.

The company said it plans to achieve four times growth in content consumption.

Commenting on the Annual Report, Roland Landers, Head–Corporate Brand, ZEEL said, “From inception, our pioneering vision has set us apart from the competition, leading to numerous industry firsts to our name. Our mission at ZEE now is to become the world’s leading global media company from the emerging markets. With this in mind, we are not just focusing on what is, but on what can be. This is reflected in the theme for our annual report this year which is ‘Investing in Tomorrow’.  We firmly believe that thinking beyond the here and now, is what will lead ZEE to its goals. The creative treatment of the report is a depiction of our strong belief in the quality of our content, and the goodwill of our brand.”

The global media and entertainment industry is expected to grow at a CAGR of 4 per cent from 2015, reaching around $2.3 trillion in 2018, he said.

Tags Zee Entertainment Essel Group Roland Landers

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)