Top Story


Home >> Media - TV >> Article

Zee Cinema unveils new slot for youth, ‘Klub’

Font Size   16
Zee Cinema unveils new slot for youth, ‘Klub’

Zee Cinema presents a youth band ‘Klub’, a branded time strip on weekdays. Apart from showing youth-oriented movies, the channel is launching various interactive features for its target. The property has been slated for the evening time band from Monday to Friday at 4:30 pm to 8:30 pm starting September 25, 2006.

Speaking on the launch of the forthcoming property, Bharat Ranga, Business Head, Zee Cinema, said, “We at Zee Cinema strive to bring the best to our viewers. With the launch of Klub, the channel aims to strike a direct chord with the youth. To keep our audience engaged we are launching a lot of interactive features on Klub. We are optimistic that Klub will add to the movie viewing experience of Zee Cinema for the viewers.”

Interactivity on Klub includes getting astrological predictions and love analysis via SMS and so on.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular