Top Story


Home >> Media - TV >> Article

Zee Cinema brings back ‘Shanivaar Ki Raat’ with Bollywood stars

Font Size   16
Zee Cinema brings back ‘Shanivaar Ki Raat’ with Bollywood stars

Zee Cinema has brought back its successful Saturday night film property ‘Shanivaar Ki Raat’ though this time with a new dimension added to it. Riding on the popularity of ‘Shanivaar Ki Raat Amitabh Ke Saath’, the channel will now showcase latest Bollywood blockbusters under the new property, ‘Shanivaar Ki Raat Sitaroon Ke Saath’ at 8 pm.

The revamped property is also associating with the vibrant upcoming movie, ‘Jaane Tu Ya Jaane Na’, introducing the actor Imran Khan.

Akash Chawla, Deputy Vice President, Marketing, Zee Cinema, said, “We are very grateful to our viewers for making Shanivaar Ki Raat a great success. This transition is undertaken with the intention of increasing the spectrum of Shanivaar Ki Raat by offering blockbusters by superstars to our audiences. Zee Cinema has always offered the best of Silver screen to its viewers in an attractive package. We are extremely happy to associate with Jaane Tu Ya Jaane Na which comes as a part of Zee Cinema’s proposition as we now move towards the new generation of fresh movies and Imran, the next heartthrob of young India, complements our philosophy.”

Zee Cinema has launched the ‘Imran Khan Ko Jaane Tu Ya Jaane Na Contest’ wherein viewers have to answer two simple questions with their own details through an SMS to 57575. The college that will top the participation in the contest would be visited by Imran himself. Shanivaar Ki Raat Sitaroon Ke Saath has a line up of movies like Vivah, Jab We Met, Hera Pheri, Fool N Final and many more.

Zee Cinema has also undertaken an aggressive 360 degree marketing campaign to promote Shanivaar Ki Raat Sitaroon Ke Saath. The campaign would include outdoor adverting, below-the-line activities and on-ground activities among others.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube