Top Story


Home >> Media - TV >> Article

ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team

Font Size   16
ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team

In line with its plans to strengthen its senior sales team, Zee Entertainment Enterprises (ZEEL) has brought on board Mona Jain as EVP - Cluster Head and Rahul Sharma as Senior VP - National Sales Head. Both the appointments are with effect from today, March 5, 2014.

Commenting on both the appointments, Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprises said, “We are extremely happy to have two media stalwarts join us from the industry. Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies and clients. She will play a key role in developing brand solutions, setting up a business model for geo-targeting and agency relationship management. She will also head the North region leading the Business Development team, new initiatives and niche channels.”

Sehgal further said, “Rahul comes with a digital background, which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping the company achieve its business objectives.”

Jain has been a media professional for more than 20 years. Over the years, she has worked with ZenithOptimedia, Cheil Communications, GSK, Draftfcb+Ulka, Mudra Communications, Contract Advertising and HTA (now JWT). In her last stint, she was CEO of VivaKi Exchange.

On joining ZEE, Jain said, “I am extremely pleased to be stepping into this position. ZEE looks poised for huge growth and it will be very exciting to be a part of this journey.”

Sharma has over 20 years of experience in media and FMCG and has worked with INX News, NDTV Imagine, STAR India, MTV Networks, BBC Worldwide India, ABP, GE Lighting India and Nestle India. Prior to joining ZEE, he was working with Ibibo Web as President, Ibibo Ads.

On his new role, Sharma said, “I have been a part of television and it is homecoming for me. I am excited to join ZEE and be a part of the biggest television network.”


Tags Zee Entertainment Mona Jain Rahul Sharma Ashish Sehgal Ibibo Web

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular