Top Story

e4m_logo.png

Home >> Media - TV >> Article

With 6.95 TRP, DLF IPL3 opening match delivers better than last season

15-March-2010
Font Size   16
With 6.95 TRP, DLF IPL3 opening match delivers better than last season

The third season of the Indian Premier League (IPL) kicked off on March 12, 2010, and the ratings score card has begun now as well. TAM Media Research has released the ratings for the first day of Season 3 for the six-metro market. The numbers of the opening match played between Kolkata Knight Riders and Deccan Chargers has generated 6.95 TRP for the target C&S 4+. The opening ceremony numbers are at 2.86 TRP.

Whether it is the sign of a recovering economy or the fact that the matches were played in India this year, the numbers are better than last year. At the same time, while the opening numbers of IPL3 are better than Season 2, they are not as high as the debut season played in 2008.

In comparison, the opening match in 2009 that was played between Chennai Super Kings and Mumbai Indians scored 5.55 TRP in the six-metro market. The opening match of the first season that was played between Kolkata Knight Riders and Royal Challengers Bangalore had delivered 8.21 TRP.

Kolkata and Hyderabad; Good numbers in digital households

The opening match of Season 3 was most viewed in the cities of the playing teams. Kolkata market has seen 9.3 TRP for the C&S 4+, while Hyderabad has a rating of 8.25. Mumbai also has a high rating with 7.38 TRP. Bangalore and Delhi had ratings of 6.58 and 6.02, respectively, while the Chennai market had 3.59 TRP.

In digital households, the opening ceremony had a rating of 8.60 TRP. The opening match delivered 27 per cent reach for C&S households, while the digital households were at 26 per cent. The reach for the opening match was 17.6 million and in digital, this number was 2.3 million.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)