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What is happening to Splash - The Channel

22-May-2002
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What is happening to Splash - The Channel

Minita Kumar

Splash, the TV channel for kids, should be fairly weighed down by the developments it has experienced in the recent past. Word is around that the channel has seen a lot of officials put in their papers. Surprisingly, for a channel that''''s been getting a lot of negative publicity in the market, its spokespersons sound quite sanguine.

Says Sumathi Shreedharan who is heading Splash, "Our channel has seen a few people leave; a couple of them have been at the senior level. Some of this has also to do with rightsizing. But the channel is very much operational. On the contrary, the channel has witnessed an increase in reach in the South.” Moreover, she says, "we are in the process of making the channel even better, by making it more educational, informative and at the same time more fun, and by selectively buying content from international channels apart from in-house productions."

But market sources opine otherwise. Although, the channel is on-air, they believe that a lot many senior officials have left Splash. Senior people at the channel like P.A Sundaram, Vishnu Athriya, Simon Sinha, Ravi Bernard and Brinda Das have already moved to greener pastures. Says a senior official who has left Splash in the recent past, "Although officials did not leave overnight, but the fact remains the Splash is left with an extremely small team. Most officials did not see much future in the channel, which was the reason they left."

What the future holds for Splash is uncertain at the moment. All we can do is just wait and watch!

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