Top Story


Home >> Media - TV >> Article

What’s-On-India makes channel monitoring easier

Font Size   16
What’s-On-India makes channel monitoring easier

TV guidance company What’s-On-India has launched a new business vertical, Television Street Maps, to monitor day-to-day changes in TV channel availability and placement across cable and satellite households. The service has already gone live.

The move to launch TV Street Maps is considered very strategic, especially in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalisation regime being introduced by the Government. What’s-On-India has already expanded this system nationwide to cover 700+ analog and digital head ends across almost 300 towns and cities, making it the largest ground coverage in the business.

“Our plans are to expand the system to 1,000+ head ends over the next three months, besides providing insightful value added services in this space to stakeholders,” said Joydip Kapadia, Executive Vice President, What’s-On-India.This new vertical inside What’s-On-India has already added customers such as One-Alliance, MSM Network, UTV Network and Viacom18, among others.

Atul Phadnis, CEO, What’s-On-India, added here, “Over the next few quarters, What’s-On-India will be investing in this vertical to expand its scope across the country as well as to bring in newer technologies and automation for faster information from the ground. We are also integrating TV Street Maps with our EPG Systems for certain breakthrough solutions within the Indian market.”

What’s-On-India’s Technology vertical powers EPG Metadata content from 500+ TV channels into more than 35 million Set-Top-Boxes and devices across Cable, Direct-To-Home, IPTV, MobileTV, Smart-TVs and Tablets.

Tags What’s-On-India Television Street Maps Atul Phadnis Joydip Kapadia

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised