Top Story


Home >> Media - TV >> Article

Week 8 ratings: Sony TV jumps to No. 4; major GECs lose viewership

Font Size   16
Week 8 ratings: Sony TV jumps to No. 4; major GECs lose viewership

The biggest highlight for Week 8 is the comeback of Sony Entertainment Television. The channel moved up to the fourth position from sixth, even as the top three GECs – Star Pus, Colors and Zee TV lost viewership.

As per the viewership data sourced from TAM subscribers for Week 8 (February 18- 24) of 2014, for CS4+ HSM markets, Star Plus recorded 688 million TVTS as compared to 708 million TVTs last week.

Colors was placed second with 502 million TVTS, a marginal decline from last week’s figures of 504 million TVTs.

Zee TV also lost viewership, recording 454 million TVTs in Week 8, as compared to 457 million TVTs in the previous week.

Sony TV, on the other hand, registered a growth in gross viewership in Week 8 at 339 million TVTs, which was a jump from 275 million TVTs last week. The channel is now placed at fourth position.

Sab TV, too, has seen growth in its gross viewership at 326 million TVTs, as opposed to 297 million TVTs in Week 7.

Life OK slid to the sixth position with 318 million TVTs in Week 8, down from 328 million TVTs recorded in the previous week. 

Tags Week 8 ratings Sony Entertainment Television Star Plus

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular