Top Story


Home >> Media - TV >> Article

Walt Disney TV plans to localise content

Font Size   16
Walt Disney TV plans to localise content

The proposed Walt Disney satellite television channel in the country will be customised to local needs with substantial local content thrown in, according to Doug Miller, senior vice-president and managing director (Asia Pacific), Walt Disney Television International.

“We don’t want to import the American channel to India. We want to take the best assets of Walt Disney including animation and movies and mix it with content which we will acquire locally,” Miller said.

“We will be much more aggressive on localisation of content in India than in other Asian countries,” he added.

At the moment, Disney Channel is available on pay TV in Australia, Brunei, Indonesia, New Zealand, Malaysia, the Philippines, Singapore, South Korea and Taiwan.

Disney branded programs are broadcast on local free-to-air networks in 12 countries around the region, reaching over 300 million in Asia-Pacific. Miller added that the Walt Disney channel in India will telecast premier content targeted at kids and family viewing.

Currently, the channel is carrying out market research in India by talking to consumers and satellite television distributors.

“Ideally, our plans should be wrapped up this year and we should launch the channel in fiscal 2005 (October 2005-September 2006),” Miller said.

It is worth noting that the government has approved Walt Disney’s proposal to start a satellite television channel in the country with an investment of $10 million.

In keeping with the goal of providing kids-driven entertainment, Disney targets three distinct audiences: morning time block’s Playhouse Disney for preschoolers (children aged 2-5, their parents and caregivers), afternoon animated and live-action programs for “tweens” (children aged 6-12) and primetime animated movies or feature films for families.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube