Top Story


Home >> Media - TV >> Article

Vijay TV to launch new reality show ‘Isai Kudumbam’ from February 24

Font Size   16
Vijay TV to launch new reality show ‘Isai Kudumbam’ from February 24

Vijay TV is all set to launch yet another high-energy music show called ‘Isai Kudumbam’ (Music Family), where members of two families would compete with each other. Each family would comprise three members – a playback singer and one each from Vijay TV properties ‘Super Singer Senior’ and ‘Super Singer Junior’. The new show, which would have 13 episodes, would premiere on February 24 and would be aired every Sunday at 10 am.

The competition would include rounds like ‘My Songs’, ‘Comedy Round’, ‘Junior Durbar’, ‘Theme Thanana’, and ‘Adaludan Paadalai Kaettu’. The family that has the maximum entertainment quotient would move on to the next round.

Popular singers like Devan, Vinaya, Sangeetha, Sathyan, Ujjaini, Benny, Reshmi, Mukesh, Preethi, Krish, Roshini, Rahul, Prasanna, Krish, and Mohammed Aslam would be the captains of their respective families. The judges panel includes music directors Vijay Antony, Rehana and film director Saravanna Subbiah. Well-known playback singer Yugendran and his wife Hemamalini would host the show.

Speaking on the new show, K Sriram, Head, Vijay TV, said, “The market has not seen a show of this genre so far though there have been lots of music shows in the past. We have divided the show into seven segments and points would be given to each family based on their performance in each of these segments.”

‘Isai Kudumbam’ will go through a knockout stage, followed by final four, and the winner would be chose from among the four finalists.

“If ‘Isai Kudumbam’ takes off well, we are planning to bring in real family members into the show. So, what starts with celebrities will percolate to the next level, which involves the common people,” Sriram further said.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)