Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vijay TV to air Tamil version of 'The Great Indian Laughter Challenge' from October 30

14-October-2005
Font Size   16
Vijay TV to air Tamil version of 'The Great Indian Laughter Challenge' from October 30

A Tamil version of 'The Great Indian Laughter Challenge' (TGILC) is all set to air on Vijay TV on Sunday mornings. Further, in an attempt to strengthen Sunday evenings prior to KBC2, the channel is launching another show, 'Harmony', a music-based chat show.

Harsh Krishna Rohatgi, who has been elevated to the position of General Manager -Content, at STAR India, said, "We are launching new shows on weekend evenings around KBC2, whilst also beefing up the Sunday mornings. This is concurrent building of timebands across different weekend dayparts."

'Kalakkapovadhu Yaaru' is the name of the Tamil version of TGILC. Former Test cricketer Sadagopan Ramesh and film and TV star 'Chinni' Jayant will be the judges, while actress Uma Riyaz Khan will anchor the show.

The show is scheduled to air from October 30, between 9.30 am and 10.30 am on Sundays, with a tagline that translates into 'Laughter is the best medicine'.

The event is being designed for 13 weeks, and a semis and final format ensure that there will be one winner every week for the first 10 weeks. The channel hopes to rope in the audience through a special round for audience polling.

The other new show, 'Harmony', is an hour-long 'unplugged' programme that will showcase one singer each Sunday, at 8 pm. This will start airing from November 6. S P Balasubramanyam, Chitra and a host of leading singers are slated to be part of the show.

The singer will interact with the MC as well as perform unplugged during the show. Audience involvement comes in the form of e-mail or snail-mail requests for their choice of singer and song.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular