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Vijay TV ropes in actor Vikram for SMS promo

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Vijay TV ropes in actor Vikram for SMS promo

Vijay TV, a STAR group channel, has tied up with national award winning Tamil actor Vikram for an SMS contest on '7827.' In the contest titled "Take off with Chiyaan," Vijay TV viewers will win a holiday with the actor in Mauritius for giving correct answers to the questions about the actor through SMS. The contest will run from March 12 to March 20.

Speaking to exchange4media, Harsh Krishna Rohtagi, Deputy General Manager, Vijay Television, said, "We don't want to treat our viewers to mere 'vanilla' interviews. We believe our USP is innovation, and this contest is an attempt at being different with our offerings. We're planning many more activities for April 14, and will be announcing them in the next few days."

Rohtagi added that the format is based on the 'India's Child Genius' show on Star World, which proved a huge hit with audiences across India.

To participate in Vijay's contest, the viewer has to type the keyword 'CHIYAAN' and send to '7827', and start answering the questions received via SMS. Points accumulated in the contest would throw up four winners who would get a chance to spend a week in Mauritius with the actor.

The winners' interaction with the actor in Mauritius along with favourite scenes and songs featuring the actor -- recalled by the winners at Vikram's probing -- is to be aired on April 14, the Tamil New Year's Day.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)