Top Story

e4m_logo.png

Home >> Media - TV >> Article

Vijay TV gears up to launch third edition of ‘Lollu Sabha’

30-January-2007
Font Size   16
Vijay TV gears up to launch third edition of ‘Lollu Sabha’

Following the success of the first and second editions of ‘Lollu Sabha’, a satire which re-enacts popular Tamil films and gives a comic twist to them, Vijay TV is gearing up to launch the third edition. The show is scheduled to air from February 2, between 9 pm and 10 pm on Fridays.

Such has been the popularity of ‘Lollu Sabha’ that all the episodes of the first edition are now available on Youtube.com. The duration of the third edition of show has been extended to one hour, whereas the earlier two editions were of 30-minute duration.

Ravinath Menon, General Manager, Vijay TV, said, “The first edition of ‘Lollu Sabha’ was a paradigm synonymous with laughter. I hope the third edition, which would definitely tickle the funny bones and is packed with lots more fun and laughter, will hit the right chord with the viewers. ‘Lollu Sabha’ has all the ingredients for a comic opera. The clever plot, witty dialogues, incredibly funny acts – all accurately drawn to entertain the viewers.”

‘Lollu Sabha’ stars comic actors Manohar, Swaminathan, Jeeva, Easter, Seshu and Sempuli Jagan from the previous seasons, who will keep the audiences in splits. The new ‘Lollu Sabha’ feature spoofs several recently released Tamil films like ‘Pudupettai’, ‘Vettaiyadu Vellaiyadu’, and ‘Thavamai Thavamirundhu’ among others.

In order to announce the launch of the show, Vijay TV had done an innovative promotional activity in collaboration with Radio Mirchi, Chennai, wherein the entire crew of ‘Lollu Sabha’ and a few Mirchi RJs had done a show on Radio Mirchi about the launch of the show. The same was shot and aired on Vijay TV on Republic Day.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular