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Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

06-January-2017
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Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

Viacom18’s Colors channel overtook Star Plus’ leadership position by topping the BARC chart in the urban market garnering 463 million impressions for week 52 (December 24-30). It was followed by Star Plus and Sony Entertainment. Rishtey meanwhile continued to rule the rural market.

Overall as well, Colors took over the first spot by fetching 668 million impressions followed by Star Plus (627 million impressions) and Rishtey (455 million impressions) in the second and third position respectively.

Urban Market

Colors displaced Star Plus to top the urban market with 463 million impressions as against its 432 million impressions in the previous week.

Star Plus slipped to the second spot with 439 million impressions, as against 445 million impressions in week 51 (December 17-23).

Sony Entertainment Television held on to its third spot with 297 million impressions as against 324 million impressions, in week 51.

Sony Sab was elevated to fourth spot with improved 272 million impressions compared to previous week’s 263 million impressions.

Zee TV slipped to fifth spot managing 255 million impressions, as against week 51’s 277 million impressions.

Rural ratings

Rishtey led the rural market again with 338 million impressions.

Sony Pal maintained its second spot with 306 million impressions, compared to previous week’s 300 million impressions.

Zee Anmol held on to its third spot fetching 280 million impressions as against the 283 million impressions that it fetched in week 51.

Star Utsav continued to be on the fourth spot with 259 million impressions while Colors moved up to fifth spot with 205 million impressions.

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