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Vh1 brings ‘Live Earth’ concert for social cause to India

04-July-2007
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Vh1 brings ‘Live Earth’ concert for social cause to India

Music and lifestyle channel Vh1 will telecast the international music concert ‘Live Earth’ live to Indian audiences. The concert will take place from July 7 at 2.30 pm. Live Earth is a 24-hour and a seven-continent concert series that will bring together more than 100 music artistes and two billion people to trigger a global movement to address the climate crisis.

Keertan Adyanthaya, GM, Vh1 and MTVN Digital, said, “Vh1 seeks to inspire its audience to make meaningful and lasting changes in their lives, and spur action by corporates and the government to turn the tide on global warming. Vh1 has a commitment to bring the best in global music programming to India and is honoured to be supporting the Live Earth concert series.”

Live Earth is a project of the SOS campaign, which is using a powerful multimedia platform of films, television, radio, Internet, books, wireless and others, to move people to combat the climate crisis. The mission of the SOS campaign is to empower individuals to change their consumer behaviours and motivate corporations and political leaders to enact decisive measures to combat the climate crisis. The message of SOS is that everyone and everywhere can and must answer the call to solve the climate crisis.

Adyanthaya added, “We cannot keep waiting for future generations to solve the problems we have created and are creating; we have to stop polluting and poisoning our world. We can make a change in our lifestyles.”

The concert will witness over 100 artistes including Madonna, Sir Elton John, Roger Waters, The Police, Black Eyed Peas, Duran Duran, James Blunt, Snoop Dogg, Linkin Park, Rihanna, Sasha, Wolfmother, Genesis, Red Hot Chili Peppers, Foo Fighters, Smashin Pumpkins, Bon Jovi, Alicia Keys, Sheryl Crow, Akon and Ludacris, among many others, perform for over two billion people across the world. These concerts will be held in the US (New York), Australia (Sydney), Brazil (Rio De Jeneiro), South Africa (Johannesburg), UK (London), Japan (Tokyo), China (Shanghai) and Germany (Hamburg).

Speaking about sponsors, Adyanthaya said, “We do not have any sponsors for this concert as it is for a social cause. So we have people coming forward to spread this important on global movement to solve the climate crisis.”

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organisations to drive individuals, corporations and governments to take action to solve global warming. Former US Vice President Al Gore is the Chair of the Alliance, and Partner of Live Earth.

Live Earth will stage official concerts at Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; Maropeng at the Cradle of Humankind in Johannesburg; Makuhari Messe in Tokyo; the Steps of the Oriental Pearl Tower in Shanghai; and HSH Nordbank Arena in Hamburg.

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