UETL (UTV Entertainment Television Ltd), which houses UTV Movies and World Movies, has signed a satellite syndication deal with Zee TV in which it has licensed rights for 21 films on a non-exclusive basis for India and overseas.
According to an official statement, the movies, which would be telecast on Zee TV and Zee Cinema in the coming months, include a mix of commercial blockbusters and critically acclaimed films like âJodhaa Akbarâ, âRaceâ, âLife in a Metroâ, âMumbai Meri Jaanâ, âA Wednesdayâ and âWelcome to Sajjanpurâ .
The official statement further claimed that UTV was having a dream year in 2008 with all its releases performing well at the box office. Right from âJodhaa Akbarâ, âRaceâ and âKismet Konnectionâ to small and medium budget films like âJaane Tu Ya Jaane Naâ (overseas release), âAamirâ, âMumbai Meri Jaanâ, âA Wednesdayâ and âWelcome To Sajjanpurâ â critics and audiences have reacted positively to these releases.
This Diwali, the studio would launch the much awaited Madhur Bhandarkar film, âFashionâ, which would be followed up with âOye Lucky, Lucky Oye!â from Dibakar Banerjee (director of âKhosla Ka Ghoslaâ); âDev Dâ, a modern day retelling of the classic âDevdasâ, directed by Anurag Kashyap; and the laugh riot âDhoondte Reh Jaaogeâ.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Siddharth Dabhade says Criteoâs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives
âDo What Moves Youâ campaign aims to shine a spotlight on the brandâs belief in the power of self-expression