Top Story

e4m_logo.png

Home >> Media - TV >> Article

UnitedGlobalCom acquires Reality TV parent company Zone Vision

21-February-2005
Font Size   16
UnitedGlobalCom acquires Reality TV parent company Zone Vision

UnitedGlobalCom (UGC) on Saturday announced the acquisition of Zone Vision, a leading international broadcaster and distributor of thematic television channels including Reality TV. Chellomedia, the European content subsidiary of UGC, has acquired an 87.5 per cent interest in Zone Vision Networks Ltd.

This acquisition is likely to have repercussions in India as it will induce fresh marketing strategies for Reality TV, which is in the process thereby reinforcing its commitment to the Asian markets. In India, Zee Turner distributes Reality TV.

"This acquisition represents a unique opportunity to strengthen our programming activities in Europe. As we expand our rollout of digital video and broadband Internet services, the need to develop and control attractive content becomes increasingly more important," said Mike Fries, President and CEO, UGC. As part of the transaction Chellomedia will also contribute to Zone Vision the 49 per cent shareholding it already holds in Reality TV and Chellomedia's Club channel business.

When asked about the reason behind the move, Chris Wronski, President and Chairman of Zone Vision, said, "Some time ago we began a search to identify a partner that could help us move our business to the next level. With the success of our Reality TV channels around the world, as well as the growth we have experienced with channels like Romantica and Europa, we have sought to develop more targeted channels for the international digital cable and satellite market."

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular