Top Story

e4m_logo.png

Home >> Media - TV >> Article

Union Budget 2009 coverage: CNN-IBN leads in Eng news channels; Aaj Tak reigns in Hindi

16-July-2009
Font Size   16
Union Budget 2009 coverage: CNN-IBN leads in Eng news channels; Aaj Tak reigns in Hindi

Even as Union Budget 2009 coverage has been mainline fodder for business news channels, of late, the Union Budget has been the subject of more exhaustive attention of general news channels as well. For the Budget Day coverage, Aaj Tak was the clear leader in Hindi business news channels. CNN-IBN led the English news channels pack.

Aaj Tak rules in Hindi news genre
TAM Media Research data shows that on July 6, 2009, the Union Budget Day, for the target C&S 15+ in the Hindi speaking markets, Aaj Tak had a genre share of 20 per cent. Star News and India TV followed with 18 per cent relative share and 14 per cent relative share, respectively. Both NDTV India and Zee News were at 10 per cent.

IBN7 followed with an 8 per cent relative share; Samay had 5 per cent relative share; News24 and Tez had 4 per cent relative share each; DD News had 3 per cent genre share, while Live India had 2 per cent share.

CNN-IBN leads the Eng news brigade
When the channel share of the core English news channels’ target group (C&S AB Males 25+) is observed, in the all India market, CNN-IBN has 0.38 per cent share, Times Now is at 0.21 per cent share, while NDTV 24x7 is at 0.17 per cent share. Headlines Today had a 0.14 per cent share.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...