Top Story


Home >> Media - TV >> Article

TV Today ties up with Dish Network to enter US market

Font Size   16
TV Today ties up with Dish Network to enter US market

The TV Today group has forayed into the American market with its Aaj Tak and Headlines Today channels following a tie-up with Echostar Dish Network, the leading satellite service provider for South Asian programming. With this tie-up, the group aims to reach out to over 100,000 households in the US.

“There is a large Indian Diaspora in the US. The geographical boundaries are shrinking the distance between them and India seems to be widening. Launching Aaj Tak and Headlines Today on the Dish network will offer these viewers live news and analysis. We are delighted to join hands with Dish Network, who have established themselves as a market leader with their vision and pioneering efforts and are committed to constantly enhancing their South Asian programming mix,” G Krishnan, CEO, TV Today Network Ltd, said in a statement.

Aroon Purie, Chairman & Managing Director of TV Today, said, “Aaj Tak and Headlines Today have been able to successfully widen the viewership base for news in India. This step will further widen the base for Indian news internationally.”

Tracy Thompson, Vice-President, International Programming, Dish Network, said, “We are excited to serve as the exclusive pay-TV provider of Aaj Tak and Headlines Today channels in the US.”

Last month, in an interview with exchange4media, G Krishnan had revealed that the TV Today group was planning to enter not only the US and UK markets, but also markets in Canada, the Middle East and South Africa in a phased manner.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)