Top Story

e4m_logo.png

Home >> Media - TV >> Article

Travertine, Dandana TV launch 24-hour interactive network at NATPE 2005

26-January-2005
Font Size   16
Travertine, Dandana TV launch 24-hour interactive network at NATPE 2005

Travertine Entertainment, a Hollywood-based interactive television production company, and Dandana TV, the US-based Middle-Eastern pop culture network, announced the launch of 24-hour, real-time interactive programming using text messaging (SMS) in the US.

Travertine’s SMS-TV technology allows any television viewer with a text-enabled cellphone to interact on-screen with the programming in real time. No set-top box, Internet connection or software is necessary. Live broadcast of the channel will be featured in the Travertine Entertainment booth at NATPE 2005 being held at the Mandalay Bay Convention Center in Las Vegas.

Commenting on the occasion, Andy Altahwi, CEO, Dandana TV, said, “We’re extremely excited about this whole new world of entertainment for our viewers. They have been clamouring for cellphone-TV interactivity since the network began broadcasting last year. It surprised us that SMS-TV, which is so popular in Europe and around the world, did not exist here in the US.”

Speaking on the association with Travertine, Altahwi, said, “We are extremely pleased to be working with Travertine Entertainment. They are the perfect partner for us because they have given us a total programming solution. They understand the television industry and the technology that makes this all possible and are at the forefront of this new era of interactivity.”

Altahwi said that this form of television is very compelling since it’s a live event for viewers. “Viewers can interact with our programming—and with each other—from home, from restaurants or bars, from across the room, across town or across the country, in real time through their television,” he said.

Alan Toman, President, Travertine Entertainment, said, “This addition to Dandana’s network brings ‘appointment television’ to a dramatic new level. We’re tremendously pleased to be their partner in bringing this new form of television programming to the US in a powerful new way.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients