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Times Group puts together a convergence model for ET

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Times Group puts together a convergence model for ET

The business news channel from the Times Group, which is at present code named ET TV, is all geared to meet its first quarter 2009 launch deadline. In an internal circular sent last week, Ravi Dhariwal, CEO, Publishing, BCCL, said: “I am happy to announce the upcoming launch of our new business channel, code named ET TV. In what is perhaps a global first, the Times Group is working on a convergence model that will make it possible for print, television and online to work together.”

The circular also stated, “Rahul Joshi will take hands-on charge of ET TV and lead the editorial effort across platforms, backed by an enabling structure to help ET TV and ET Online attain leadership positions. Consistent with this approach, on the Marketing side, Neeti Chopra will coordinate all brand activities for ET across print, television and online and bring Group synergies into play.”

This structure is being put together for The Economic Times brand for now, and is unlike the model that is in place for The Times of India and Times Now, where the newspaper and the English news channel have completely different set of teams working on the two products.

The plans for the business channel from the Group were different from the word go. The Times Group was clear in its intention of leveraging the brand value and content strength of The Economic Times to be able to compete in the English business news space on television. Rahul Joshi, Executive Editor, The Economic Times, was given additional charge of ET TV right from its inception. Information available with exchange4media suggests that the channel logo and final name would be announced in the next couple of weeks.

Also read:

Times Global beefs up team for biz channel; launch expected by March 2009

BCCL focuses on leveraging synergies with ET for forthcoming biz news channel


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