Top Story


Home >> Media - TV >> Article

Ten Sports to sell on-air commercial time on Zee Sports

Font Size   16
Ten Sports to sell on-air commercial time on Zee Sports

In order to achieve synergy in the Zee Sports-Ten Sports partnership, both parties have announced that the Ten Sports ad sales team would also sell on-air commercial time on Zee Sports. The Zee Sports team will continue to market all ground sponsorship opportunities.

The Ten Sports sales team has wide experience in on-air sales in India for the last five years, marketing properties such as the India cricket team’s tour of Pakistan in 2004 and 2006, WWE, US Open, UEFA Champions League, etc.

Under this new structure, Satish Menon, President, Sponsorship & Business Development, Zee Sports will have a larger role in the day-to-day operations of Zee Sports. The Zee Sports team would also be responsible for selling ground sponsorships on various properties such as Indian football, Indian golf and also the much talked about Indian Cricket League (ICL).

Said Menon, “This gives us an opportunity to combine the two channels with their own unique strengths, and for us at Zee Sports, which has most of its properties with both ground and on-air rights to concentrate on the growth of the sport and maximize the value of the property.”

Rukin Kizilbash, General Manager, Taj TV India, said “It is very exciting indeed for the Ten Sports team to have the opportunity to sell airtime for Zee Sports as well. Zee Sports is a strong brand with many popular products such as Indian Football, WTA Tennis, Superbikes, etc., and we look forward to generating substantial revenue for the channel.”


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)