Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ten Sports stokes World Cup fever with Pepsi Blue Brigade

06-February-2007
Font Size   16
Ten Sports stokes World Cup fever with Pepsi Blue Brigade

Come March 13 and most Indians would be asking only one question – “What’s the score?” In a build-up to Cricket World Cup excitement, Ten Sports has lined up a programme on the men India is pining its World Cup hopes on. Called ‘Pepsi Blue Brigade’, the programme will be on air from February 6 and profile each player in the Indian team, along with expert opinion analysing their strengths and weaknesses as they prepare for their biggest challenge. Fans will also be part of the process as they give their opinion on the Men in Blue. The programme is being sponsored by Pepsi.

The programme will air at 9.45 pm every Tuesday and Friday through February and March. The final episodes would be shown on the last four nights before the first World Cup match between Pakistan and West Indies on March 13.

Ten Sports is preparing for the World Cup with wide-ranging on-air campaigns of countdown material, looking at the leading players from the countries around the world as well as showing classic games from previous World Cups.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...