Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ten Sports signs two-year sponsorship deal with Maruti Suzuki

29-July-2005
Font Size   16
Ten Sports signs two-year sponsorship deal with Maruti Suzuki

Ten Sports has taken on Maruti Suzuki as their exclusive sponsors for their cricket rating property for the next two years. Titled 'Maruti Suzuki Cricket Ratings', the deal will break on the channel starting with the first match of the Indian Oil Cup Tri-series on July 30, when India takes on Sri Lanka in a day-night encounter at Dambulla.

Talking about the tie-up, Mayank Pareek, GM, Marketing, Maruti Suzuki Ltd, said, "We are thrilled to be associated with the cricket rating property on Ten Sports. With their exciting line-up of India cricket over the next couple of years, including the India tour of Pakistan and India tour of West Indies in 2006, I am confident that we will derive tremendous mileage from this property."

Expressing his delight, Rukin Kizilbash, Vice-President Ad-Sales, Taj Television India (Pvt) Ltd said, "We believe that the partnership will only get bigger and better in years to come. With our superlative live cricket content coming up, I believe they will get tremendous value in associating with us on this property."

Speaking on the technical aspects of the property, Peter Hutton, VP - Programming, Taj Television Ltd, mentioned that the concept behind the Maruti Suzuki Cricket Ratings was to come up with a cricket ranking system of the highest calibre.

"We wanted to create something that was interesting and allowed viewers to identify with the methodology. We use an in-house system, which is capable of calculating and updating the players' and teams' rankings, taking into consideration a number of aspects such as quality of competition, venue, etc. We have also consciously made it visually exciting and have intentionally stayed away from excessive technicalities," said Hutton.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients