Home >> Media-TV >> Article

Ten Sports presents a peep into cricketers’ lives with ‘The Chevrolet Cricket Show’

04-November-2005
Font Size   16
Ten Sports presents a peep into cricketers’ lives with ‘The Chevrolet Cricket Show’

Cricket buffs have something more – and different -- to cheer about. Ten Sports has taken the initiative to provide an unprecedented level of access into the lives and careers of their favourite cricket stars in their new programme, ‘The Chevrolet Cricket Show’. Starting today, the Chevrolet Cricket Show will be broadcast every Friday at 9.30 pm, and will be hosted by Cyrus Broacha.

Filmed in front of a live audience in Dubai every month, the Chevrolet Cricket Show explores the evolution of the game by lending a unique perspective on the sport directly from the players themselves. Besides, cricket aficionados will also get to know about the personal lives of their cricket stars as well as the time they spent in cricket.

The show is divided into four half-hour sessions wherein each cricketer is expected to face googlies from Cyrus with each half-hour dedicated to a certain facet of the cricketer’s life. The show would also give a fair chance to the live audience to throw direct questions at their heroes.

Said Peter Hutton, Vice-President, Programming, Ten Sports, “The interactive quotient of the show will help in connecting with the audience.” Elaborating on the reason for choosing Cyrus, Hutton said, “We wanted to work with him for a long time. He will play a key role in driving the show. His cricket knowledge is superb.”

The show will kick off with Yuvraj Singh who made his debut for India in 2000, at the age of eighteen.

Though the show will have 16 episodes, it might be extended depending on the response from viewers, Hutton informed.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey