Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ten Sports marches on, maintains No. 1 position, garners 63 pc channel share

23-September-2006
Font Size   16
Ten Sports marches on, maintains No. 1 position, garners 63 pc channel share

Ten Sports has been able to maintain its lead among sports channels, outperforming all other sports channels in terms of viewership, as per the TAM viewership data for the period July 29, 2006 to August 19, 2006.

Ten Sports during this period achieved 63 per cent sports viewing share as compared to 20 per cent for ESPN and 13 per cent for STAR Sports.

Also, if compared with other genres Ten Sports GRPs are much higher than English movies, English news, Hindi news and infotainment channels.

During week 32, that is, the week of August 12, 2006, the top 28 programmes from the sports genre’s ranking list belong to Ten Sports. The top rated programme of Ten Sports achieved 2.1 per cent TVR as compared to 0.5 per cent TVR of STAR Sports and 0.4 per cent TVR of ESPN.

This dominance of the genre has been brought about by a judicious mix of Live content and sports programming. This has been aided by premium content like the Indo-Pak cricket series followed by the India-Windies series, Sri Lanka-South Africa series, the French Open, Hockey Champions Trophy, Tour De France, IAAF Golden League (Athletics), EPGA and USPGA Tours, US Open and the entire Moto GP calendar.

Moving forward Ten Sports has the UEFA Champions League, Hockey World Cup (Men and Women), Sunfeast Open Tennis, Pak-Windies cricket series, and WWE, which remains the most watched sport after cricket in India.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by