Top Story

e4m_logo.png

Home >> Media - TV >> Article

TAM India’s research paper among top 10 at WAM

25-June-2004
Font Size   16
TAM India’s research paper among top 10 at WAM

TAM India’s research paper has been selected among the top 10 from hundreds of entries submitted from 43 countries at the WAM (World Audience Measurement) Conference held in Geneva from June 13-18. Though the official rankings are yet to be announced, most delegates informally put the TAM India paper in the top three, according to a release put out by TAM Media Research India. The study by TAM India’s S-Group was a continuation of TAM’s foray into In-Programme Product Placement research. The research was carried out by IMRB International and commissioned by TAM India’s S-Group in partnership with a broadcast network.

TAM India has become the only Indian research organisation to be ever present at WAM since its inception four year ago. It was also the only Asian research organisation to be present at this global conference this year.

Present at the WAM TV conference were senior delegates from advertisers (P&G, Nestle, Samsung), TV broadcasters (CBS, NBC, Network Ten, TVG, ABC), research companies (Nielsen, Kantar, Arbitron, TNS, etc) as well as media specialists (Starcom, Mindshare, Carat, Initiative, Mediacom).

“There can be no better illustration of the fact that TAM India’s commitment to the science of media measurement and analysis is unmatched. This goes to showcase our ability to sense market requirements and set trends for the future. We did it at ESOMAR conference in Shanghai. Now, we prove it again at World Audience Measurement (WAM),” said LV Krishnan, CEO, TAM Media Research.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.