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Sun Network expansion continues, plans revamping SCV

29-June-2004
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Sun Network expansion continues, plans revamping SCV

Sun Network has firmed up plans to expand its number of channels. The broadcast company has added a number of channels in different genres - Aditya, a Telugu music channel, Kiran, a Malayalam movie channel, and the already launched 24-hour Telugu news channel Teja News and another Telugu channel, called Gemini Cable Vision.

The group plans to revamp its existing SCV channel into a complete music channel. Once this is done, both Aditya and SCV would be fashioned to offer interactive music programs with more VJ-based shows thrown in. SCV would have a small percentage of pop music as well in its programming mix. Aditya is likely to be launched in mid-August.

With so many Telugu news channels coming up within a brief span, what could be the unique feature of Teja to attract viewership? Replies Hansraj Saxena, VP, Programming, Sun TV, “We already have a very strong infrastructure in place with our team all over India and abroad. Moreover, our unbiased reporting of the Telugu political scenario will also give us the edge. We have already taken the initiatives. Now, we have to wait and see how things pan out”

Meanwhile the group’s flagship channel Sun TV has expanded its reach across the world and through its move to be available in South Africa and Mauritius through multichoice DTH platform, Tamilians can now view Sun TV all over the globe.

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