Top Story


Home >> Media - TV >> Article

Sun Direct launches DTH service in Delhi and NCR

Font Size   16
Sun Direct launches DTH service in Delhi and NCR

DTH service provider Sun Direct TV, a joint venture between the Maran family and Malaysia’s Astro Group, has expanded its services to North India with the launch of its DTH service in Delhi and the National Capital Region (NCR) on October 22 as part of its pan-India service launch.

Sun Direct DTH service is available at an inaugural offer of Rs 999 for a 10-month subscription with an additional Rs 1,000 as installation/ activation charge. This offer includes free set-top box and dish.

Sun Direct is the first to adopt the advanced MPEG4 technology, offering better compression and signal quality, claims the company. Package prices start from Rs 99 per month. Sun Direct also claims to be the first and only DTH service provider to give over 130 channels.

Tony D’Silva, COO, Sun Direct, said, “Our DTH signals have been beaming across the country since we launched our services last December. Today, we take pride in saying that we have changed the pricing dynamics of the DTH industry and have set new benchmarks. Sun Direct’s packages are customised in such a way that the subscriber pays only for what they see. Our vision is to make DTH truly a common man’s product, and our services and bouquet of packages are value for money.”

Earlier in September 2008, the company had launched its services in Gujarat, Rajasthan, Himachal Pradesh, Punjab and Haryana.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by