Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sudhanshu Vats named new BARC India Chairman

13-December-2016
Font Size   16
Sudhanshu Vats named new BARC India Chairman

BARC India Board has elected Sudhanshu Vats, Group CEO, Viacom 18 as its new Chairman. The move comes in after Punit Goenka, MD & CEO Zee Entertainment successfully completed his tenure  as BARC India Chairman.

BARC India, the Joint Industry Company (JIC) of broadcasters, advertisers and advertising agencies, has successfully launched the TV measurement currency and has successfully expanded measurement of TV viewership to Rural India. BARC India recently also launched monitoring of geo-targeted ads through its split beam monitoring service.

Vats has been associated with BARC India since its inception and has been part of all the developments as a member of the Board of Directors.

"It is indeed an honour and a privilege to be elected as the Chairperson of BARC India. In a span of two years, BARC India has been able to build a strong TV viewership measurement system. I’m honoured to have been given the opportunity to take the work being done by the entire team to the next level. I feel privileged because this comes at a time when our industry is about to enter its next growth orbit and a robust, comprehensive measurement system will only accelerate this transition. Finally, measurement and analytics is an area of personal interest and I couldn’t have asked for a better way to learn more about it," said Vats.

“Being the Chairman of BARC India has been a great experience. It has been a great ride, and indeed an exciting one. We started off with certain ideologies of being transparent, robust and being able to measure “What India Watches”. The team at BARC India has been able to achieve this. We brought in a lot of changes in the TV viewership measurement system in order to make it comparable to global standards and to a great extent have been able to achieve that. I wish Sudhanshu all the best for all the future endeavours,” said Goenka.

“We welcome Sudhanshu as our new Chairman. Being a veteran in the industry, Sudhanshu will bring in his larger perspective in the Media and Entertainment space. Punit, as the first Chairman has given the team the right thrust and the BARC team thanks him for his whole hearted support” added Partho Dasgupta, CEO, BARC India.

Tags Sudhanshu Vats

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular