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STAR spurs competitive spirit with new game show and dance competition show

02-September-2005
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STAR spurs competitive spirit with new game show and dance competition show

The STAR Network has some new offerings to make evenings livelier for those who want something more than the Saas-Bahu-Jassi fare. While STAR Plus will be airing a new game show, ‘Mum, Tum aur Hum’, at the 8 pm slot, a star-studded dance competition show ‘Nach Baliye’ will brighten up the 9 pm slot on STAR One.

STAR Plus, recovering from a disaster called ‘Dekho Magar Pyaar Se’ at the 8 pm slot, is looking at Synergy’s new game show, ‘Mum, Tum aur Hum’, to fill up this slot. The 30-minute show is slated for launch on September 19 and will be aired daily.

The 8.00 pm slot has seen loads of action in the last few weeks between Plus, Sony and Zee TV. While Zee’s ‘Tumhari Disha’ has given the channel a consistent 1 plus on the slot, keeping it at par with ‘Dekho Magar Pyaar Se’, Sony’s ‘Kaisa Ye Pyaar Hai’ has moved between 2 plus and 3 plus, beating Plus constantly.

For this reason, the slot is one of the crucial ones for Plus. Industry word had it for some time that the show expected in this slot would be ‘Le Jayenge Le Jayenge’ and that ‘Mum, Tum aur Hum’ would be aired in the 7.30 pm slot. However, since ‘Le Jayenge Le Jayenge’ is taking its time in completion and not enough episodes have been banked yet, the channel has gone ahead with ‘Mum, Tum aur Hum’ in the 8.00 pm slot.

Speaking more about the new offering, Shailja Kejriwal, Senior Creative Director, STAR India, said, “The problem with ‘Dekho Magar Pyaar Se’ was at various levels. The production house, too, had to be changed, but by then, the show had already lost considerable viewership, and many a time rejuvenating a show is harder than launching it.”

Meanwhile, STAR One, which has tasted tremendous success with its show, ‘The Great Indian Laughter Challenge’, is looking to replicate the success with ‘Nach Baliye’, a new, entertaining show, which will pit 10 ‘real-life’ celebrity couples against each other on the dance floor.

These 10 couples include some of the biggest and brightest stars on Indian television, who will come together for a show that promises a whole lot of dancing, great music, loads of drama, a little bit of romance and lots of reality.

Starting from October 11, ‘Nach Baliye’ is expected to unleash a mid-week bonanza for television viewers across the country at 9:00 pm every Tuesday, Wednesday and Thursday for 10 weeks. The first four episodes are scheduled to be of 90 minutes’ duration and the remaining, 60 minutes.

Announcing the launch of this unique show, Sameer Nair, Chief Operating Officer, STAR India Pvt Ltd, said, “STAR One was launched with the promise to push the boundaries of Hindi general entertainment programming. With ‘Nach Baliye’ we’re continuing to keep that promise.”

Two shows, two channels from the STAR bouquet. Will they deliver? Watch this space for the verdict.

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