At a time when the government is taking Star News’ uplinking application to the Cabinet, for a possible review of the guidelines, national broadcaster Prasar Bharati is striking deals with Star. The public service broadcaster is considering a content-sharing proposal from Music Broadcasting Private Ltd (MBPL), which has the licence for Radio City. If the proposal is accepted, the Harsha Bhogle talk show, which is shown on ESPN-Star Sports, may be aired on AIR FM1 and possibly even Doordarshan.
Star, who is the content provider for MBPL’s Radio City, is in talks with Prasar Bharati for this deal. Since AIR FM1 is a commercially-tuned radio station, now faced with competition from private FM, it is eyeing the Harsha Bhogle chat show with keen interest.
Other resource-sharing agreements that are being discussed include sharing of studio and infrastructure facilities between Prasar Bharati and Star News.
Another resource-sharing venture that is at a very nascent stage of discussion is simulcasting of Star’s very successful Kaun Banega Crorepati on DD National, when the show is relaunched. The top officials of Star and DD had a meeting on this and found the ‘‘business model worthwhile’’.
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