Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus tops urban markets while Zee Anmol leads rural markets in week 36

16-September-2016
Font Size   16
Star Plus tops urban markets while Zee Anmol leads rural markets in week 36

According to BARC Ratings for week 36 (3-9 September, 2016), Star Plus continued to lead the urban markets followed by Colors and Zee TV at no.2 and no.3 respectively. Life OK stepped up two steps to acquire fourth spot whereas, Sony SAB slipped to the fifth spot. In the rural markets, Zee Anmol remained to be the most watched channel followed by Star Utsav and Sony Pal at no.2 and no.3 respectively. Rishtey replaced Zee TV to acquire the fourth spot whereas, Zee TV slipped to the fifth spot and Star Plus slipped a step down to the sixth spot.

Hindi GEC Urban:

Star Plus continued to top the list of channels in the urban markets but saw a dip in the viewership ratings from 508 million to 498 million in week 36.

Colors stayed at no.2 with 393 million ratings, more than previous week’s 368 millions.

Zee TV with 325 million ratings remained at no.3. The channel had 341 million ratings in the previous week.

Life OK replaced Sony SAB to acquire the fourth spot in week 36. The channel fetched 269 million ratings, higher than previous week’s 268 millions.

Sony SAB slipped to the fifth spot with 268 million ratings which were 280 million in the previous week. The channel was at no.4 in week 35.

Sony Entertainment Television slipped to no.6 with 265 million ratings which were 272 million in week 35.

At no.7 stood &TV with 152 million ratings, less than previous week’s 159 million.

Zee Anmol stayed at no.8 with 110 million ratings, less than week 35’s 121 million.

Star Utsav with 101 million ratings remained at no.9. The channel had 107 million ratings in the previous week.

The tenth spot was acquired by Sony Pal with 96 million ratings, less than previous week’s 99 million ratings.
 

Hindi GEC Rural:

Zee Anmol remained to be the most watched channel in the rural markets with 375 million ratings. The channel had 395 million ratings in week 35.

Star Utsav, at no.2, got 333 million ratings which were 332 million in the previous week.

Sony Pal stayed at no.3 with 285 million ratings, less than previous week’s 290 million.

Rishtey replaced Zee TV to acquire the fourth spot in the rural markets. The channel which was at no.6 in the previous week fetched 254 million ratings in week 36.

Zee TV slipped to the fifth spot with 253 million ratings, less than previous week’s 256 million.

Star Plus slipped a step down to the sixth spot in week 36 with 245 million ratings which were 253 million in week 35.

At no.7 stood Colors with 183 million ratings. The channel garnered improved ratings of 183 million than previous week’s 168 million.

Life OK stayed at no.8 with 142 million, less than week 35’s 143 million.

Sony Entertainment Television, at no.9, garnered 115 million ratings, higher than week 35’s 104.13 million.

And, at no.10 stood Sony SAB with 100 million ratings, less than previous week’s 104.11 million.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)